What Is Shopify? Shopify is an e-commerce platform that allows businesses to set up, build and manage their online stores on the Shopify website. It’s intended to be easy-to-use, even if you have no prior knowledge of HTML or programming languages.
Since it can be hard to choose the right e-commerce platform in the first place, this guide will provide you with all the information you need to learn about Shopify and decide whether it’s right for your business!
What does Shopify Do?
Shopify is a web-based, e-commerce platform that allows you to create your own store. It gives you all of the tools needed to get your business up and running in minutes. Here are some of its many features
- easy setup, customizable templates, payment processing integration with companies like PayPal and Stripe, social media integration for marketing purposes (via Facebook or Twitter),
- built-in SEO functionality to help drive traffic to your site from search engines like Google or Bing (you can even optimize it for local searches).
- The best part about Shopify is that it comes with a 14 day free trial so you can try it out before deciding whether or not it’s right for you.
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How To Get Started?
There are a few different ways to get started on Shopify. The first is to create an account, which you can do by going here. Then, it’s time to set up your store and start selling online. Your first step should be to install your theme and fill out as much information as possible about your products and services.
Once you’ve got your store set up, it’s time to take advantage of your platform. When someone visits your website, they’ll be greeted with a friendly message inviting them to click through to a product page.
If they decide to purchase one of your products, they can place their order using shopify checkout system. Once you receive their order and payment, they will send them confirmation of their purchase and keep track of all their information for future purchases if applicable.
How Does Shopify Work?
Here’s how it works: You choose a template for your site, which you can tweak or customize as much as you want. Then, once you add products and start getting traffic to your site, it handles all of your sales automatically.
In other words, Shopify does all of the work for you—all you have to do is market your store and focus on customer service. When a shopper visits your site and decides to buy something, he or she will input their credit card info directly into Shopify’s secure server so there’s no need for you to collect payments manually.
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Types of Storefronts
When you first launch your online store, there are three types of storefronts that you can choose from: Standard, Advanced and Community. Each one offers different levels of complexity and sophistication so it’s worth it to read up on all three before deciding which one is right for you.
Apps, Integrations & Plugins
There are tons of apps and integrations you can use to add features to your store, including Facebook Login, discounts based on customer behavior, order alerts and more. Shopify also offers more than 100 free apps in its App Store to get you started.
In addition, there are thousands of third-party plugins you can use—including payment processing, shipping management and accounting software—to customize your site even further.
Who Should Use Shopify?
Shopify is designed for businesses that are ready to build their store and begin selling products online. From small, local businesses to larger companies, anyone can create a Shopify website in just a few minutes.
If you want your business to succeed, then it’s essential that you choose an e-commerce platform that will help you reach your goals quickly and easily. Because of its focus on no-nonsense functionality and user experience, Shopify is one of our top choices when it comes to creating your own e-commerce store.
Is Shopify Worth It?
The biggest question small businesses have about Shopify is Is Shopify worth it? This can be a complicated question to answer. In short, if you’re operating a small business and use your site for everything from sales to branding, then yes, Shopify is worth it.
It has a number of free features and useful paid options as well. Ultimately, it depends on how your business uses Shopify as well as what kind of return you’d like to get out of using it.
To figure out if Shopify is right for you, consider its limitations and look at how much money you’ll be saving with the paid plans. If you expect that paying will save money but not significantly increase sales, then you might want to look elsewhere.